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Andrew Christian slammed for using Ukraine to promote his underwear / LGBTQ Nation

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Andrew Christian Underwear Ukraine PostPhoto: Instagram screenshot

Andrew Christian, an underwear brand popular among gay men and gogo dancers, is being criticized for allegedly using the Russian invasion of Ukraine to promote their skivvies.

In a recent Instagram post, the founder of the brand posted a photo of himself holding panties in the blue and yellow colors of the Ukrainian flag. He announced: “I’m giving away a pair of autographed underwear I created to support Ukraine to 1 random person. All you have to do is tell me in the comments which Ukrainian association you donated to and why you are supporting… 🇺🇦 #ukraine #prayforukraine #standwithukraine”.

Related: Ukrainian LGBTQ activists fought and captured a group of Russian soldiers

A commenter using the twenty20k handle replied, “Wow activism at its finest”, adding, “for the record, I’m pro 🇺🇦 and anti this influencer post.”

Another named marcusbryan wrote: “Absolute cringe.

Others asked when they would produce underwear in the colors of the flag of Syria, Palestine, Yemen and other regions torn by invasion and war.

The post obviously put the brand in a tough spot. On the one hand, it’s admirable that the brand has sought to encourage people to share their activism for innocent civilians. On the other hand, hosting an underwater giveaway as a way to highlight your brand during a deadly and ongoing humanitarian crisis sounds corny, regardless of the underlying intentions.

Asked about gay adult movie site reviews The swordthe underwear brand said: “Andrew Christian has also made donations to charities that help Ukraine. We apologize for not making this clear in the post; however, we did not want the people think we were trying to take advantage of the unfortunate humanitarian crisis and the precarious political situation by touting our own gifts.

The brand announced that since the beginning of the conflict, it had made a donation to OutrightInternational.org, an LGBTQ charity that helps Ukraine; Razom, a charity supporting Ukrainian democracy efforts; and the Red Cross, the humanitarian aid organization.