Bendon Lingerie appointed Mango Communications as their PR agency in the Australian and New Zealand markets, to help support the brand’s return to its origins – making comfortable underwear for women.
Mango Aotearoa and Mango Sydney will work in tandem to lead Bendon communications across AUNZ and manage seasonal launches and innovations, such as the recent Conscious Simplicity Collection – the brand’s first foray into a sustainable range. Mango Aotearoa will also work with Bendon on his first-ever New Zealand Fashion Week show when the event, which has been postponed due to COVID-19, takes place next year.
The iconic Kiwi brand is now fully managed from New Zealand and under new management. Led by CEO Anna Johnson, the company returned to local operations, with all research and development, design and adjustment managed in New Zealand. As part of its transformation process, the brand has refocused on what it does best: designing and creating underwear for Kiwi and Australian women that is innovative, fashionable, comfortable and of high quality. .
Bendon Chief Marketing Officer Sonya Wilkinson says, “At Bendon, we know how important it is to have the perfect fit, and that’s what we’ve found at Mango. We have already been impressed by the strategic and creative thinking of the two teams in New Zealand and Australia.
“This is an exciting time for Bendon Group, and we look forward to Mango helping us grow our profile and business. “
Mango Aotearoa Managing Director Sean Brown said: “We are delighted to be working with such an iconic New Zealand brand, especially at a pivotal moment in its 74-year history.
“The meeting is fantastic for the Mango teams in New Zealand and Australia. We have already started racing and look forward to many great briefings and amazing results for Bendon. “
Tabitha Fairbairn, Managing Director of Mango Sydney, adds: “Being named by Bendon’s smart and entrepreneurial team allows the agency to continue to strengthen its trans-Tasman client partners. The brand’s history and future plans prepare it for a huge year in 2022. “