New Delhi, April 16 (IANSlife): Fashion brands that announce they will offer plus sizes or enter the market focusing on plus size women are usually met with a lot of fanfare these days. A holistic approach is always good. However, until a few years ago this was not the case.
Oversized clothing has been a source of contention. While finding the right clothes is difficult, finding the right lingerie in the right fit and size is even harder. Previously, it was difficult for tall women to find suitable lingerie to wear. Plus size women are finally getting the attention they deserve from industry players and lingerie retailers.
According to a recent survey conducted by the famous lingerie brand Groveversons Group, the plus size market, which was previously considered a niche sector, is now booming. The rise of online lingerie shopping has mainly increased the demand and supply of plus size loungewear.
The report also shows that there is an inevitable gap in the lingerie market in terms of available sizes. Moreover, as fashion evolves, consumer preferences change and the demand for dynamic lingerie is on the rise. As a result, the industry is pushed to embrace the trends and adapt to keep up with the changes.
Lingerie, especially bras, is a constant companion for every woman. It was difficult for tall women to find the right fit, design and quality. However, times have changed and they now have access to a wide range of sizes, textures, patterns, colors and fabrics.
Bras, in keeping with the general theme of comfort, are not for women with large breasts. They dig, prick, rub, pull, squeeze, crush, and do a variety of other things that bras aren’t supposed to do. As a result, the comfortable soft cotton bra solves all the problems that many women have with their plus size bras. According to the survey results, women prefer plus size non-wired support bras. They provide incredible support and comfort, as well as visual appeal and designer appearance.
According to IMARC, the Indian lingerie market will grow at a CAGR of 13.13% between 2022 and 2027. Will grow by $859.41 million between 2022 and 2026, at a CAGR of 18.07%. According to the study, India has emerged as a key market for plus size lingerie and will witness significant growth in the coming years.
Explaining in detail and giving his industry perspective on this transition, Siddharth Grover, Groversons Group Director, said: “Lingerie availability and shopping for plus size women has been a major challenge.
However, the hard days are over and nowadays, lingerie is considered a lifeblood. It is welcomed by Indian women as an accessory that enhances their attractiveness and boosts their confidence. Plus size women today are daring and eager to experiment with different styles, shapes, colors and textures. They don’t shy away from flaunting their curves and instead embrace them as a part of themselves. The only challenge we as industry leaders face is to make sure we communicate and raise awareness of the lingerie industry through the lens of our culture and instill inclusivity in women. plus size. We want them to feel beautiful and comfortable in their own skin and therefore we make concerted efforts to meet their demands.”
Women want intimate apparel that is both comfortable and fashionable. It can be difficult to get the best of both worlds. They often have to give up one or other of these characteristics to wear the lingerie of their choice!
Plus size women face a variety of challenges when it comes to choosing the right lingerie. However, the Indian lingerie market is growing rapidly to meet the growing demand for lingerie for all body types. Industry leaders have gone to great lengths to meet the expectations of modern women’s lingerie and, in particular, to provide what plus size women need: comfort combined with style and fashion!