Home Lingerie DDB’s Mango wins PR account for Bendon Lingerie

DDB’s Mango wins PR account for Bendon Lingerie

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DDB Group Mango Communications (Mango) won the public relations account for Bendon Lingerie.

Mango Aotearoa and Mango Sydney will both work on the account, working together to lead Bendon’s communications in Australia and New Zealand, and manage seasonal launches and innovations.

Mango won the PR account for Bendon Lingerie

Mango Aotearoa will also work with Bendon on his first-ever New Zealand Fashion Week show when the event, which has been postponed due to COVID-19, takes place next year.

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Sonya Wilkinson, Managing Director of Marketing at Bendon, said: “At Bendon, we know how important it is to have the perfect fit, and that’s what we found at Mango. We have already been impressed by the strategic and creative thinking of the two teams in New Zealand and Australia.

“This is an exciting time for Bendon Group, and we look forward to Mango helping us grow our profile and business. “

Mango Aotearoa Managing Director Sean Brown commented: “We are delighted to be working with such an iconic New Zealand brand, especially at a pivotal time in its 74-year history.

“The meeting is fantastic for the Mango teams in New Zealand and Australia. We have already started racing and look forward to many great briefings and amazing results for Bendon. “

Mango Sydney Managing Director Tabitha Fairbairn said: “As nominated by the smart and entrepreneurial team at Bendon, Mango continues to grow its roster of trans-Tasman client partners. The brand’s history and future plans prepare it for a huge year in 2022. “

The account’s victory follows Mango’s appointment to Ikea’s public relations account earlier this year.

Bendon Lingerie is founded and operated in New Zealand.