Home Underwear Dia & Co partners with Thinx, bringing iconic period underwear to the Dia & Co community

Dia & Co partners with Thinx, bringing iconic period underwear to the Dia & Co community

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Dia.com introduces the vintage underwear category to plus size shoppers with Thinx’s assortment of absorbent products. 1 credit

Dia.com introduces the vintage underwear category to plus size shoppers with Thinx’s assortment of absorbent products.

Our mission is to provide the most inclusive and inspiring shopping experience to our community, and we are grateful to Thinx for putting inclusivity at the heart of who they are and what they do.

— Nadia Boujarwah, co-founder and CEO of Dia & Co

NEW YORK, NY – NEW YORK, USA, March 9, 2022 /EINPresswire.com/ — Dia & Co, the leading destination for inclusive fashion in sizes 10-32, has launched a new category with its latest partner from Brand: Period Absorbent Underwear, Thinx. This new partnership supports Dia & Co’s mission to assemble the best and widest assortment of styles and brands for the larger community.

Thinx uses innovative technology to create the ultimate period protection with highly absorbent and breathable products made safely with cotton, nylon and spandex for stretch. It is the latest direct-to-consumer brand to join Dia & Co, which has continuously partnered with top brands to bring the underserved and more community a wide selection of style-focused offerings. Dia.com will now feature a collection of Thinx products that vary in absorbency, style, price, and sizes L-4X (10-30).

Additionally, Dia & Co enlisted key members of its brand ambassador community to use Thinx products and share their experiences in their own voice, on their own platforms.

“We are thrilled to welcome Thinx to the Dia & Co family, expanding the offering available to our community in this important category. Our mission is to provide the most inclusive and inspiring shopping experience for our community, made possible by the breadth and depth of selection of brands and styles. Our partner brands share this commitment, and we are grateful to Thinx for putting inclusivity at the heart of who they are and what they do. said Nadia Boujarwah, co-founder and managing director of Dia & Co.

Dia & Co will carry a wide assortment of Thinx products, ranging from its lightest absorbent products, Cheeky and Air Hiphugger styles, to its super absorbent Super Cotton Brief and Sleep Shorts. The Thinx assortment at Dia & Co will cost between $25 and $50.

“We’ve seen the growth and success of Dia & Co for a long time and having this opportunity to bring our offerings more to such an impactful brand is such a win for us,” commented Maria Molland, CEO of Thinx, Inc., ” We know the plus community has had to fight to finally have the options they should have when it comes to clothing, and we’re happy to be able to offer more comfortable sizes to vintage Thinx underwear.”

About Dia & Co:
Dia & Co is the premier inclusive fashion destination, offering style for sizes 10-32. They offer a range of brands through the Dia Shop and a professional styling experience through the Dia Style Box service. Dia & Co was founded in 2015 by Nadia Boujarwah and Lydia Gilbert, to revolutionize the shopping experience for plus size women, an underserved group of over 100 million people. Since then, the direct-to-consumer brand has built a dedicated, diverse and vibrant community. Visit dia.com for more information.

About Thinx:
Thinx Inc. is a family of brands dedicated to creating products that support bodies through puberty through post-menopause. Together, Thinx, Thinx (BTWN), Thinx For All™ and Speax by Thinx are on a mission to be the most innovative leader in bringing durable and comfortable menstruation and incontinence products to market. We strive to provide the safest products available and work to exceed global regulatory requirements with our STANDARD 100 by OEKO-TEX® certificate [20.HUS.04850 | HOHENSTEIN HTTI]. Their innovation has been recognized by top industry publications, ranking #1 in 2019 for Best Period Panties by Women’s Health Magazine and Good Housekeeping. Thinx was ranked #1 for Best Tech Gadgets for Women in 2018. Thinx was ranked #1 on Crain’s “Fast 50” list in New York in 2018, listed as one of the most disruptive companies in CNBC in 2018 and Inc. 5000’s Fastest Growing Private Enterprise of 2018.

Gina Girardi
Dia & Co / DKC
[email protected]
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