Gigi Hadid and Frankies Bikinis dives into the children’s market with an assortment of children’s swimwear and loungewear called “Lil Frankies”.
The collection – which was co-designed by Hadid as part of the limited-edition Gigi x Frankies Bikinis collaboration – marks the first time the Southern California-based brand has offered children’s swimwear.
“Lil Frankies is something I’m so excited to be able to launch as part of the Gigi x Frankies Bikinis collection,” Francesca Aiello, Founder and Creative Director of Frankies Bikinis, said exclusively. “My mom is my best friend and has always been such a big part of my life and building this brand, and I think this kids’ offering is a fun way to honor all the amazing moms and create a nice moment mom and me.
Nine silhouettes embody the mini collection, which is meant to evoke âmemories of carefree summer days on the farm,â according to the company, thanks to details such as strawberry prints, ruffles, bows and a signature logo â Gigi x Frankiesâ embroidered on pointelle fabric in pastel and white tones.
Pieces, for little boys and girls, include bikinis, long sleeve tops, swim shorts, jumpsuits, bucket hats and loungewear. And since the same colors, prints and fabrics from the children’s collection are available in the adult selection, shoppers can mix and match for mommy and me moments. (Or daddy and me moments.)
The limited edition children’s assortment lands on Frankiesbikinis.com on May 11 – the same day as the limited edition Gigi x Frankies Bikinis collection launch – followed by a second delivery on June 2. Lil Frankies will be available in sizes 2T to 6T, ranging from $40 to $75.
Frankies Bikinis was launched by Aiello and her mother in 2012 as a women’s swimwear brand. Since then the brand has grown to include shoe, swim dividers for menbeauty, activewear, accessories and ready-to-wear, as well as collaborations with names like Alo Yoga, the streetwear brand Kithmodel Sofia Richie, actress Hailee Steinfeld and tennis star Naomi Osaka.
In March, lingerie giant Victoria’s Secret took a minority stake to Frankies for $18 million, hoping to grab a bigger slice of the growing swimwear market.
The following month, Frankies announced the collaboration with Aiello’s childhood friend Hadid. Also in April, Frankies opened its first physical storea pop-up store in the SoHo neighborhood of Manhattan, which will remain open until fall 2023.