Home Lingerie Indian lingerie market to reach $ 10.8 billion by 2026 | CAGR 17.20%

Indian lingerie market to reach $ 10.8 billion by 2026 | CAGR 17.20%


Indian lingerie market

SHERIDAN, WYOMING, UNITED STATES, January 4, 2022 /EINPresswire.com/ – The latest IMARC Group report, entitled “Indian lingerie market: Industry Trends, Share, Size, Growth, Opportunity and Forecast 2021-2026 ”, finds that the size of the Indian lingerie market reached US $ 4.2 billion in 2020. Due to these factors, the market value is expected reach US $ 10.8 billion. by 2026, showing a CAGR of 17.20% during the forecast period (2021-2026). Lingerie is a type of garment worn under clothing by both men and women. It includes products such as underwear, light dresses, sleepwear, corsets, bustiers, body stockings and footwear. Lingerie is usually made from soft, elastic, and lightweight fabrics like lycra, satin, silk, cotton, and chiffon. It helps maintain hygiene and protects the outer garments from bodily fluids. In India, the demand for lingerie is increasing due to the ease of access and availability in various designs, colors and sizes in multi-brand stores as well as stand-alone stores.
We regularly monitor the direct effect of COVID-19 on the market, as well as the indirect influence of related industries. These observations will be incorporated into the report.

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Market trends:

The Indian lingerie market is primarily driven by the growing awareness of individuals about the importance of hygiene. In addition, the increasing spending capacity and the availability of a wide variety of lingerie including sports, bridal and everyday wear positively influence the growth of the market across the country. In addition to this, the emerging e-commerce industry has increased the sales of premium branded lingerie to consumers with increased convenience. Apart from this, with the increase in literacy rates among women and the growth of the female labor force, a great demand for functional and comfortable lingerie is created. In addition, the introduction of products with lace, embroidery, luxurious materials and brighter hues that follow the latest fashion trends also create opportunities for market players. Additionally, manufacturers are using aggressive social media promotional activities and celebrity collaborations to attract a larger following.

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Key market segmentation:

Breakdown by product type:
• Bra
• Panties or Panties
• Shaping underwear
• Others

Breakdown by material:
• cotton
• Silk
• Satin
• Nylon
• Others

Breakdown by price range:
• Economy
• Premium

Breakdown by distribution channel:
• Mass merchandisers
• Specialty stores
• Online stores
• Others

Breakdown by region:
• North India
• West and Central India
• South India
• Eastern India

Competitive landscape:

The competitive landscape of the industry was also examined along with the profiles of the major players.

Highlights of the report:
• Porter’s five forces analysis
• Market drivers and success factors
• SWOT analysis
• Value chain
• Complete mapping of the competitive landscape

Note: If you need specific information that is not currently within the scope of the report, we can provide it to you as part of the customization.

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Elena Anderson
IMARC Services Private Limited
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