The Knix lingerie line has launched its new line of sportswear in collaboration with model Ashley Graham.
The brand, known for its practical bras and underwear, will launch Knix Active as the first sportswear collection. Through a video of Graham on the brand’s website, it was announced that the model will now also be the brand’s first global ambassador.
“I am so delighted to share that I am [Knix’s] first global ambassador, bringing you their very first collection of sportswear, ”posted Ashley Graham on her Instagram account. “But that’s not all! I knew I had to do more than model this collection and I decided to invest and watch the women take over! So excited for this trip!
A campaign video shared on the brand’s Instagram account shows a diverse group of individuals sporting the new Knix Active collection with words and phrases aimed at empowering.
Along with the video, Knix posted: “Together we will work to tackle the stigma that equates physical activity with the culture of eating. Now is the time to change. We believe the movement should be free from judgment and punishment and rather, a form of self-esteem and expression. “
The new active collection focuses on the love of movement, with products designed for comfort and support. The line includes sports bras created specifically to reduce chest movement and waterproof leggings, with HiTouch3D fabric technology for added support.
“A sportswear collection built around a love of movement and expressions that make us feel the most free, it’s a celebration of ourselves,” the brand said in a statement posted on its website. . “It’s a celebration of how we see the world, how we communicate, how we express ourselves. It is a celebration of moving our bodies for ourselves and for no one else.