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Launch of LuLu Lingerie Ltd in Ghana with the opening of a store in Osu

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A customer at a LuLu store located in Osu

LuLu Lingerie Limited is the creator and marketer of LuLu®, West Africa’s premier homewear destination for all shapes and sizes.

LuLu offers quality brand name loungewear for men, women and children in an assortment of sizes and styles to suit all body styles and shapes.

Brands include LuLu, Hanes, Bali, Just My Size, L’eggs, Playtex, Wonderbra, Shock Absorber and Maidenform.

LuLu stores sell bras, panties, shapewear, men’s underwear, men’s underwear, children’s underwear, socks, t-shirts and other clothing sports in Nigeria.

The company sells more units of underwear than any of its competitors, redefining this category of the retail market in Nigeria, West Africa’s largest economy.

LuLu store is open in Osu Accra.

The 46 square meter retail store is open, in the heart of Osu, Accra. This upper level store of fashion boutique Belinda Baidoo features contemporary architecture and across the street Buka restaurants.

LuLu Lingerie is equipped with bespoke fixtures and fittings, a spacious walk-in closet, as well as a projection installation featuring exclusive brands.

LuLu offers a wide range of customer service, including professional bra fitting and service that educates customers on unknown brands that offer design and fit elements they haven’t been exposed to before. .

The depth of the brands allows LuLu customers to make informed decisions about what is best for them in terms of size, style, fit, design, fabric and price.

Positioned as a pioneer and category leader in the lingerie industry in West Africa, the company will open additional stores over the next 36 months to meet growing demand for quality loungewear in mass prices.

LuLu is also available for purchase online at www.lululingerie.ng

About LuLu Lingerie Limited

LuLu Lingerie Limited (LuLu®) is the Ghanaian wholesale distributor and retailer of multi-brand underwear, nightwear and intimate apparel.

As an authorized HanesBrands reseller and wholesale distributor, LuLu focuses on quality loungewear to meet the growing demand in West Africa, with a strong focus on the Ghana and Nigeria retail market.