Luxury Lingerie Market – Growth, Trends, Impact of Covid-19,
The luxury lingerie market is anticipated to expand at a significant growth rate over the analysis period 2022-2028, considering the base year as 2021.
Luxury lingerie is trendy and seductive underwear. Luxury lingerie includes bras, panties, bodysuits, corsets, camisoles and a variety of other items. They are made from soft, sheer, stretchy, or decorative materials, such as lycra, silk, polyester, nylon (nylon knit), satin, lace, and sheer fabric. Luxury lingerie is also made from cotton or synthetic underwear. Beautifully designed and attractive loungewear has a positive impact on women’s minds and bodies. Luxury lingerie can also inspire a woman to dress outside.
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The growing working population of women has significantly increased the per capita disposable income of consumers, which has influenced consumption behavior. As the female population becomes more independent, there is an increase in their desire to live a standard lifestyle. Additionally, the active female population has become more conscious of their cleanliness, appearance and quality of life, turning to more comfortable and luxurious lingerie products. As women’s purchasing power has increased, sales of luxury lingerie have grown rapidly around the world.
To bridge the gap between consumers and marketers, social media offers a potential growth opportunity for product launches and branding. Women’s widespread adoption of social media trends has transformed the business environment, creating profitable opportunities for leading manufacturers. Social media influencers create and post blogs on social networking sites such as Instagram, Twitter, Facebook and YouTube to increase luxury lingerie sales worldwide. Manufacturers also use social media sites to promote their brands and build relationships with key customers by offering exclusive offers. Additionally, the rapid increase in videos and social media posts aimed at dress style, fashion and intimate apparel presents a new opportunity for the luxury lingerie market to grow at a rapid pace.
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Luxury lingerie market segmentation analysis
By type, the bras segment holds the major share of the global luxury lingerie market. Bras are important in allowing the wearer to express their personality, as they contribute to the final shape of the breast.
By distribution channel, the online segment accounted for the rapid growth of the luxury lingerie market worldwide. The e-commerce sector has been a boon to the growth of this segment.
• Shape wear
By distribution channel
• On line
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Regional Analysis of the Luxury Lingerie Market
North America dominates the luxury lingerie market owing to growing fashion trends, high disposable incomes, high demand for premium and luxury brands, as well as the presence of prominent players in this region. One of the most notable growth factors dampening the market is the rapidly expanding luxury lingerie product portfolio of key companies in this region. Leading luxury lingerie manufacturers have interestingly focused on designing high-end, high-quality products for every shape and size. The strong preference for high-end lingerie also contributed to the increased growth of the
• North America (United States, Canada, Mexico)
• Europe (Germany, UK, France, Italy, Russia, Spain, Rest of Europe)
• Asia-Pacific (China, India, Japan, Southeast Asia, Rest of APAC)
• Middle East and Africa (GCC countries, South Africa, Rest of MEA)
• South America (Brazil, Argentina, Rest of South America)
Top Key Players Covered in Luxury Lingerie Market
• Victoria’s Secret
• The Senza
• Fruit of the loom
• Provocative factor
• Birdette with honey
• The Pearl
• Flower of Evil
• Coco de Mer
• Savage and Fenty
• Third love
• Adore me
• In love
Key industry development in the luxury lingerie market
In May 2022, Victoria’s Secret & Co. launched VS&Co-Lab, an inclusive shopping experience for all customers. This curated digital platform connects the modern consumer with unique brands, bringing their intimate, lifestyle and swimwear stories and products to the forefront. VS&Co-Lab has launched as a new section on VictoriasSecret.com, where it showcases brands that align with its values of innovation and inclusiveness.
In August 2020, Liberté launched a collection at Journelle which is a must-visit destination for luxury lingerie. This is a major step for the young brand. The launch primarily focused on a size-inclusive lingerie line that offers bra sizes from 32C to 38H and underwear from XS to 2XL. The company further stated that the launch was a truly beautiful and wonderful moment to know that it had been incorporated into the lingerie industry. They also said that people are accepting the brand in the same space that they would accept and adopt other well-established brands.
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Reasons to Buy Luxury Lingerie Market Report:
• New players in the Luxury Lingerie market and potential entrants in this market can use this report to understand the key market trends that are expected to shape the market in the coming years.
• Key technologies that could impact the global luxury lingerie market have been covered in detail.
• The report can be used by the sales and marketing team to formulate their medium and long term strategies and to reconfirm their short term plans.
• The report would help the sales and marketing team to understand the key segments in major countries that have been analyzed in the report.
• Opportunity Analysis chapter identifies major hot spots in the global luxury lingerie market.
• Company profiles include company overview, products and services offered by the company, recent updates and SWOT analysis for ten companies.
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