Home Swim wears Oliver Cheshire’s Ché brand collaborates with Reiss and launches a range of summer clothing

Oliver Cheshire’s Ché brand collaborates with Reiss and launches a range of summer clothing


Named after one of his brothers, Oliver Cheshire has collaborated with Reiss and unveiled a collection of clothes you’ll want to wear all summer long – with prices starting at £90

Get ready to be jealous of your boyfriend, brother or even dad’s summer wardrobe because Oliver Cheshire has created the dream collection!

He’s the man of the moment after tying the knot earlier this week to sweetheart Pixie Lott – and Oliver Cheshire has just unveiled his clothing line. Ché collaborated with the successful fashion brand Reiss.

The model and her gorgeous label Ché have created an enduring summer collection with Reiss, which draws on luxury vacation wear. The 26-piece collection, launched today, reflects Reiss’ bespoke urban sensibility and Ché’s timeless summer aesthetic.

Reiss customers yearn to dress up for the holidays, and this collection inspired both design teams to create a collection of style synergy and multiple occasions where you can also wear these gorgeous garments.

Chenille Open Collar Polo Shirt

It’s all in the detail with the Mallo polo shirt, crafted in textured chenille, bringing you the perfect blend of style and comfort.

It features an open collar and contrasting ribbed trims, making it the perfect foundation piece for your new-season ensembles.

Wear with swim shorts from the collection to be instantly ready for any summer getaway.

Zipped jacket with contrasting velvet insert

The Lawrence track jacket is a modern take on a retro classic.

It features a full zip closure with a contemporary Reiss x Ché branded puller.

The cuffs and hem are elasticated for ultimate comfort, with side pockets for added functionality.

Adopt an elegant sporty look by styling your hair with Ernest or Corso joggers.

Contrast waist swim shorts

Casual sophistication is effortless with the Sunseeker swim shorts.

They’re created from 100% recycled nylon with a supportive mesh inner lining.

Supreme finishes include functional pockets, internal grip tape and Reiss x Ché branded hardware.

Make pool-to-bar transitions effortless by adding a knitted polo shirt from the collection!

You’ll find a stylish range of Cuban collar shirts, patterned sets, knitted polo shirts, swimwear, tees and tracksuits, all of which are must-haves for both brands! As you’d expect, the collection comes in a typical Reiss color palette with inflected Ché graphic details such as their signature stripes.

Ché Founder and Creative Director, Oliver Cheshire, talks about the partnership and says, “For me, it’s not just two logos on a t-shirt. I wanted it to be about the fabrics, the technology and the synergy of the two brands. Also, I love Reiss knits, so we were able to fuse together nicely.

Ché’s eco-conscious ethos has met Reiss’ evolution towards cleaner fashion – each style features excellent sustainable credentials.

Swim shorts made from 100% recycled nylon – regenerated from yarn and fabric scraps, have optimum resistance to chlorine, salt water and UV rays, but also prevent textile scraps and indestructible plastic products from heading to landfills and the ocean. The polo shirts are made from cotton in a responsible waterless process, reducing waste water production and CO2 emissions, while the Valbonne shirt is made from Lenzing EcoVero material – a viscose fiber derived exclusively from sources of certified renewable wood.

As you fly to the islands of Ibiza, Mallorca or even the Costa Del Brighton, you won’t want to leave without having filled your suitcase with Reiss x Ché clothing, that’s for sure!

We’ve selected some of our favorite pieces, but you can shop the full range here.

Have you spotted something you like from Oliver’s Ché collection with Reiss? Let us know your favorite piece in the comments section below.

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