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Peloton instructor Emma Lovewell now designs jeans

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I spend a lot of time with Emma Lovewell. We didn’t meet but I spent hours with Instructor Peloton, the cool timbre of his voice echoing through my apartment, counting reps and ending each class with his signature (“Live, learn and Lovewell”) at from the screen of my stationary bike.

Even more bizarre than spending years working with someone you’ve never been in the same room with? Last week I called Lovewell to talk about jeans, a piece of clothing that the work-from-home lifestyle has all but eradicated and that I’m not used to seeing Lovewell wear, who is usually dressed in clothes. stretch sportswear.

“If I’m not in Spandex and Lycra you’ll find me in a pair of jeans, probably ripped with holes and very casual and comfortable,” she tells me on Zoom.

By Phil Nguyen.

Outside of the bike, the former fit model collaborated with Sene, a custom clothing company that uses a 60-second online quiz to create bespoke pieces on a jeans collection.

“I have a pair of jeans that I’ve had for 10 years, that I wear all the time, and they are ripped and worn out. And I love them. When I post pictures on Instagram of myself in normal clothes and wearing jeans, I often feel like people are asking, “What are these jeans you are wearing?” She said to me. “I do so much more than just train and I think people know that. So it is rather pleasant to enter this space outside the gymnasium. ”

The six-style Japanese denim collaboration is a first for Lovewell and Sene, who, according to the fitness instructor, have “never had a wash with rips in fact.”

“I love the rips in my jeans. I’m so glad it’s not really out of fashion, because I’ll always wear jeans with holes, ”she explains.

By Phil Nguyen.



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