Rihanna on Savage X Fenty Sportswear Launch with Adam Selman
Rihanna and Adam Selman have a history of collaborations. For many years, the pop sensation and the American designer, recognized for his inventive and daring creations, have teamed up to offer unforgettable fashion moments, including this nude dress for the 2014 CFDA Awards. The two joined forces on the first Savage X Fenty capsule collection, released for Valentine’s Day in 2020 and featuring a 19-piece selection of sultry lingerie models. So it makes sense that Selman has now been named Savage X Fenty Sport’s Executive Design Director.
“I was inspired by everyday life. Everything is sports. Being pregnant is a sport”, says Rihanna vogue of the new line “For me it was all about fit and fabric, and I let Adam play with everything else. The pieces are sexy and eye-catching, but they are functional and that is what describes the entire Sport collection. Sexy. Functional. Fashion.”
“It’s the perfect marriage of lingerie-inspired sportswear that’s unlike anything else on the market,” Selman adds. “We wanted to create something unique and bold that could speak to existing customers, but also open up a whole new realm of possibilities for us.” From sheer cutouts and paneling that create sexy silhouettes with artful lingerie-style straps, to body-hugging wardrobe basics that come in an assortment of punchy hues and a leopard print that features a candy-colored sunset backdrop. , “It’s so good,” Selman says. Also noteworthy is the performance set, which features separate work-tailored cuts to contour the body in a sheer mesh with a subtle ‘X’ pattern.