The lingerie brand Pour Moi presents its clothing collection in its first pop-up
Global lingerie and swimwear brand Pour Moi, continues to expand its physical strategy with the opening of its new pop-up store in the heart of Chester today, Friday 11th November 2022.
Speaking of the new store opening, Founder and CEO Michael Thomson said: “I am extremely excited to open our new pop-up store in Chester, it comes at the perfect time as shoppers look to purchase the Christmas gifts from loved ones and to take advantage of Black Friday deals.
“Our long-standing flagship store in Chester has enjoyed great success over the years, so we believe this is a perfect opportunity to grow our retail stores.
“The new pop-up will feature our fantastic clothing, sleepwear and sportswear collections, which are not currently on sale in our Chester store. This is the first of our plans to branch out from our only flagship store… watch this space!”
Chester store sales are up 143% year-on-year and 98% month-to-month compared to last year. After the continued success of the Chester flagship store, which is located around the corner from the new pop-up store and only offers lingerie and swimwear, it was not easy for Pour Moi to open a pop-up store selling exclusively the clothing collection as well as a few other key categories.
The clothing line will include wardrobe must-haves, on-trend pieces and party wear for the holiday season.
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