Home Underwear The men’s nightwear and underwear market is set to accelerate in size to $42.15 billion by 2028 due to growing awareness of personal hygiene and changing lifestyles of men. consumers | million ideas

The men’s nightwear and underwear market is set to accelerate in size to $42.15 billion by 2028 due to growing awareness of personal hygiene and changing lifestyles of men. consumers | million ideas

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According to a new report available with Million Insights, the Global Men’s Nightwear and Underwear Industry Report provides a detailed assessment of the industry highlighting information on different aspects including drivers, restraints , growth opportunities and threats. This information can help stakeholders make appropriate decisions before investing.

The Global Night market and men’s underwear The size is expected to reach USD 42.15 billion by 2028, registering a CAGR of 5.2% over the forecast period, according to a new report by Million Insights. The rising popularity of nightwear and underwear owing to the growing awareness of personal hygiene and health is driving the growth of the market. Factors such as growing middle class population and rising consumer spending on men’s clothing in developing and developed economies are further driving the market growth. Additionally, increasing disposable income and urbanization across the globe along with changing lifestyles and consumer preferences are expected to accelerate the growth of the market in the coming years.

Manufacturers are investing to produce innovative products and attractive design patterns in the context of fashion, fabric, style, print and color which is expected to propel the market growth during the period of forecast. Positive demographic trends along with changing consumer preferences coupled with fashion trends are expected to accelerate the growth of the market. Growing organized retail increasing the availability of men’s sleepwear and underwear coupled with an increase in ready-to-wear (RTW) products is accelerating the growth of the market.

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U.S. men's nightwear and underwear market size, by distribution channel, 2018-2028 (USD billion)

The COVID-19 pandemic had suspended overnight transportation and men’s underwear services for a short time in many countries. The closure of the manufacturing sector, retail stores and commercial activities, as well as several restrictions on the movement of people have disrupted or stopped the supply chain of non-essential products by measures arising from the restrictions related to COVID-19. In addition, logistics and foreign trade of products are disrupted due to the pandemic which is affecting the entire value chain in several countries.

The sleepwear segment is expected to register the fastest CAGR of 5.7% from 2021 to 2028. The increasing use of men’s sleepwear due to rising fashion trends in both developed and developing economies propels the growth of the market. Additionally, factors such as rising consumer spending on sleepwear and growing retail penetration are propelling the growth of this segment.

The online segment is expected to register the fastest CAGR of 6.0% from 2021 to 2028. Increasing internet and smartphone penetration across the globe is accelerating the growth of this segment. Additionally, an increase in product sales through various company-owned websites and e-commerce platforms is expected to propel the growth of the online distribution channel segment over the forecast period.

Asia-Pacific has made the largest contribution to the global market with a revenue share of over 35% in 2020 due to changing lifestyles, increasing urbanization and increasing disposable income consumers. Changing fashion trends coupled with changing consumer preferences in this region are expected to propel the growth of the market in the coming years. Also, the presence of huge customer base in countries like China and India is expected to further fuel the demand for men’s sleepwear and underwear products.

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Global Men's Nightwear and Underwear Market Share, by Product, 2020 (%)

Men’s Nightwear and Underwear Market Report Highlights:

• Asia-Pacific held the largest revenue share of over 35% in 2020 due to changing consumer preferences

• Sleepwear is expected to forecast the fastest CAGR of 5.7% from 2021 to 2028 due to rising consumer spending

• The offline distribution channel segment held the largest share of revenue in 2020, contributing over 75% of total revenue thanks to a well-established distribution network across the globe

• North America is expected to see the fastest CAGR of 5.8% from 2021 to 2028 due to growing demand for premium and luxury sleepwear and underwear products

Segmentation of the men’s nightwear and underwear market

Million Insights has segmented the global men’s nightwear and underwear market on the basis of product, distribution channel, and region:

Men’s Nightwear & Underwear Product Outlook (Revenue, USD Million, 2017 – 2028)

  • underpants
  • Sleepwear
  • Bathrobes

Men’s Nightwear & Underwear Distribution Channel Outlook (Revenue, USD Million, 2017 – 2028)

Men’s Nightwear & Underwear Regional Outlook (Revenue, USD Million, 2017 – 2028)

  • North America
  • Europe
  • Asia Pacific
  • Central and South America
  • Middle East and Africa

List of Key Players in Men’s Nightwear and Underwear Market

  • Hennes & Mauritz AB
  • PVH Corp.
  • Hanesbrands Inc.
  • Jockey International, Inc.
  • Ralph Lauren Company
  • American Eagle Outfitters Inc.
  • Naked Brand Group Inc.
  • Perry Ellis International Inc.
  • HUGO-BOSS
  • fruit of the loom
  • kind

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