This lingerie gives a second life to plastic
Plastic remains essential in our daily lives. Single-use equipment is so ubiquitous – walk out your door and you’ll soon spot a discarded plastic bottle on the floor. Here’s a startling fact: the Organization for Economic Co-operation and Development (OECD) estimates that global plastic use will triple by 2060. That’s a priority for many of us.
But promising technologies are emerging, such as recycled plastics that allow companies to integrate them into their own manufacturing of new products. From sneakers to toothbrushes, it’s not uncommon to see brands across the board recycling old plastics to give them a second life as something completely different from its original use. One of the Canadian brands at the forefront of this development is WonderBra, which last year launched its EcoPure bras, made responsibly from recycled fibers.
To create these bras, the 83-year-old company uses PET plastic bottles that are cleaned, crushed and broken down and turned into plastic flakes. These are formed into chips and spun into yarn which then make up a percentage of the bras. Additionally, WonderBra’s EcoPure collection also uses pre-consumer recycled nylon to prevent additional nylon waste from ending up in a landfill. Last year, the collection began with four groundbreaking styles. Now comes the addition of three additional looks, reinforcing the brand’s commitment as a leader in the sustainable underwear category. Read on to explore the top picks in the range.
For maximum support
Made from 84% recycled nylon, the All Day Essential Bra has a sleek, smooth fabric with a plush interior lining so it’s soft and hugs the skin. The wide straps stay in place perfectly, and there’s also a J-hook for better convertibility. Not a son fan? No problem. The wire-free style, available in black and almond tones in sizes small to large, includes a support band to help you feel secure for effortless all-day wear.
For smooth shaping
The No Poke underwired bra, one of the brand’s best-selling products, now joins the EcoPure collection. This full coverage underwired bra is designed with plush seamless cups that gently hug the skin and add a smooth shape. There is also a soft back closure and wide padded straps that make this bra an absolute dream. Even better, the spring wires adapt to your movement to prevent the wires from piercing or digging into the skin. Plus, it’s available in espresso, black, and white colorways in sizes 38B to 46DD, meaning there’s an option for every outfit.
For reliable comfort
Who says you can’t wear a bra with a lower neckline? With a lightweight and flexible feel, the EcoPure No Poke Side-Stay Wireless Bra features a wire-free design while providing maximum support in a subtle v-neckline perfect for evening looks. Made from recycled fibers, the Side-Stay bra features built-in front straps for increased fit and a soft hook-and-eye closure to minimize chafing. But wait, there’s more! This style also features seamless shaping cups and an innovative side boning design that moves with you, so you feel confident and secure all day long. It is available in romantic shades of blush and white in sizes 34B to 42DD. Choose both shades to match all your neutral looks.
This content was created by The Kit; WonderBra funded and endorsed it
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