Local underwear brand Ubras has announced that Chinese model Liu Wen is its new brand ambassador. Was this the right gesture?
What happened: Local underwear brand Ubras has announced its new brand ambassador, Chinese model Liu Wen. Affectionately nicknamed “big sister” by Internet users, Liu Wen is only the second spokesperson for the brand after the idol of generation Z, Ouyang Nana. Additionally, Liu Wen has over 26 million loyal Weibo subscribers and already supports a host of premium brands including Chanel, Erdos, EstÃ©e Lauder, and e-commerce giant JD.com.
Ubras was founded in 2016 on a design concept that favors comfort, launching borderless bras and waistless underwear that have captured the hearts of young consumers who increasingly prefer comfortable lingerie. In addition to its lingerie products, Ubras also introduced a collection of sportswear and housewares.
The Jing socket: Liu Wen’s appointment as Brand Ambassador delighted netizens, many of whom commented under the announcement post, “The brand now looks so high-end.” Indeed, having a model, who walks for leading international brands and has endorsed Chanel, has definitely elevated Ubras’ positioning on the continent. In addition, by hiring Liu Wen, Ubras hopes to reach a more mature and affluent clientele. While young consumers primarily drive the growth of most brands today, having both a Gen Z idol and a ‘big sister’ as ambassadors has hopefully ensured the brand. a greater share of China’s lucrative lingerie market. Continue reading the full article here