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Unite Digital Launches New Regional Marketing Platform With Mitsubishi Motors Direct To Dealer Advertising Campaign For Outlander 2022


Tier III program leverages Mitsubishi Motors purchasing power directly for dealers

Posted: October 27, 2021 at 11:14 am MDT|Update: 27 minutes ago

BLOOMFIELD HILLS, Michigan., October 27, 2021 / PRNewswire / – Unite Digital, LLC, a digital marketing company focused on digital OEM certified dealer programs, lead optimization, retail integration and retention strategies, announced today hui the launch of a new regional marketing platform for the all-new Mitsubishi 2022. Outlander which enables the creation of level I, with the hit song of AC / DC, Stunned, to be personalized with the dealership’s brand and offers.

Mitsubishi Outlander 2022

“Mitsubishi is leading the way as a disruptor in this space by creating a connected customer experience that combines the marketing power of the OEM with the distribution strength of the local dealership,” said Stacey Cooper, founder and CEO of Unite Digital. “Most OEMs don’t provide custom broadcast assets for resellers to use in their local markets. For years, OEMs have aggregated budgets for regional advertising but sent the traffic to uniquely branded Level II websites. As a result, many customers abandon the brand, confused by a disjointed shopping experience. “

Unite Digital’s regional marketing platform unifies the shopping experience by allowing resellers to integrate their branding and pricing directly into high-budget advertising that drives traffic directly to their own digital properties. The result is a truly seamless customer experience that leads to increased volume of leads.

“Mitsubishi may be a small automaker, but we have big products on the market right now. When customers see the best features and capabilities of our vehicles, they are impressed, ”said Marc Chaffin, COO, Mitsubishi Motors North America. “We have the product, and now Unite Digital is helping us build our brand with revolutionary ideas that take out the clutter, helping consumers connect directly with our resellers.”

A pilot for the new regional marketing platform that rolled out in the spring for the Mitsubishi Eclipse Cross, featuring that of François Ferdinand Take me out, generated a 50 percent increase in lead volumes among participating dealers.

“The Eclipse Cross campaign has been a real success, and Mitsubishi has done a great job of communicating with the dealer body, using the National Advisory Board as a sounding board to develop a marketing strategy that works,” said Ryan gremore, president, O’Brien Mitsubishi. “Pairing the Outlander with a classic, recognizable song, like Thunderstruck, will be absolute dynamite and invigorate customers. Plus, launch a product like Outlander that talks about Mitsubishi culture and have music that matches that attitude, with the Tier III advertising will continue to reinvigorate our brand. “

Why it works
Unite’s approach leverages high-quality OEM media, music and creation to provide dealers with personalized broadcast, radio, digital and social resources with a direct-to-dealership message that would be beyond the reach of the dealer. budget of any individual dealership.

The distribution of advertising from level I to level III achieves the following objectives:

  • Extends reach and effectiveness by delivering a consistent message with the same high quality characteristics of advertising, product and service.
  • Provides a full set of broadcast, digital and connected TV assets with built-in pricing, logos and reseller URLs.

“As OEMs revise their Tier II strategies, they should consider approaches that leverage their purchasing power with high-quality designs to directly connect consumers to local dealerships, thereby driving traffic and sales,” Coopes said.

The success of this practice indicates that the US industry’s long-standing approaches to second-tier marketing funds continue to be disrupted.

How it works
Mitsubishi funds asset development, and dealerships fund their own advertising budgets to place the ads in their local market. As a result, dealers can label and rate Mitsubishi TV and radio spots featuring iconic AC / DC success. Stunned whatever level suits their market.

The new Mitsubishi Motors “Thunderstruck” campaign was developed in collaboration with the Sussman agency in Detroit. The agency has worked closely with MMNA, Unite Digital and its National Advisory Board reseller partners, ensuring a cohesive and memorable set of creative deliverables that differentiate the brand for a national audience while providing an aligned and focused platform for locally customized executions.

Directed by a creative veteran Susan stallings, the high-energy spot features synchronized sound and lighting, taking inspiration from the response the Outlander constantly evokes when people experience it in person.

About Unite Digital:
Founded in January 2016 by an industry veteran Stacey Cooper, Unite Digital helps brands connect with their channel partners and technology solutions to deliver unparalleled digital experiences. Unite Digital focuses on building certified digital programs, digital marketing, traffic generation, lead optimization, online and offline retail integration, and customer retention and retention strategies. customer base. Its management team has over 125 years of combined automotive and digital experience in the areas of strategic leadership, global business development, brand positioning and marketing, sales and service optimization. and information technology. For more information, visit www.unitedigital.com.

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SOURCE Unite Digital, LLC

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