Home Underwear Vancouver-based lingerie company targets wasted menstrual products

Vancouver-based lingerie company targets wasted menstrual products

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Rosaseven Lingerie seeks to reduce the impact of single-use menstrual products on the planet with a range of menstrual underwear and swimwear.

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Single-use sanitary products such as sanitary napkins and tampons are a “significant contributor” to global waste.

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Vancouver-based brand Rosaseven Lingerie seeks to lessen that impact with its line of vintage underwear and swimwear.

“It takes over 500 years for a disposable pad to break down and tampon applicators are among the top five items found on beaches around the world,” said brand co-founder Miriam Leckenby. “We wanted to produce a durable, beautiful and reusable alternative to disposable period protection for women to look forward to when they get their period. To be comfortable, confident, feminine and protected.

We caught up with Leckenby to find out more:

Q: For those who don’t know, what is Rosaseven Lingerie?

A: Rosaseven Lingerie is a women-owned and founded sustainable period underwear brand, made in Vancouver. Our goal is to empower women during their period, making them feel feminine, protected and loved. From the start, we wanted our fabrics to be as durable as possible, gentle on the skin and good for our bodies. Our products are all made with Tencel lyocell and organic cotton jersey fabric and natural cellulosic fiber absorbency. Our fabrics are all OEKO-TEX certified and produced without harmful chemicals.

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Q: Is there a story behind this name?

A: Essential was our initial starting point, because that’s how we see period underwear – essential! However, we wanted a more unique name for us. We love that it’s a paired name, two brains, two people and personalities. As well as the dualities of a woman, her strength and her vulnerability. With the combination of function and femininity in our products. Rosa expresses the sweetest and most feminine aspect, seven is the reality of a woman menstruating up to seven days of the month. So we have Rosaseven.

Q: Who is the target customer?

A: Anyone who has their period or needs absorbent underwear and wants to use durable, reusable menstrual protection that makes them feel feminine and beautiful. Our products have been purchased and used by a wide range of consumers. Menstruation, postpartum, perimenopause and post-menopause. As they are great for dripping and leaking urine as well as your period.

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Rosaseven Lingerie offers an alternative to single-use menstrual products with its <a class=underwear and bath products.” class=”embedded-image__image lazyload” src=”https://smartcdn.gprod.postmedia.digital/vancouversun/wp-content/uploads/2022/06/0702-qa-style-rosaseven-2_270834787-s.jpg?quality=90&strip=all&w=288″ srcset=”https://smartcdn.gprod.postmedia.digital/vancouversun/wp-content/uploads/2022/06/0702-qa-style-rosaseven-2_270834787-s.jpg?quality=90&strip=all&w=288, https://smartcdn.gprod.postmedia.digital/vancouversun/wp-content/uploads/2022/06/0702-qa-style-rosaseven-2_270834787-s.jpg?quality=90&strip=all&w=576 2x” height=”1048″ loading=”lazy” width=”700″/>
Rosaseven Lingerie offers an alternative to single-use menstrual products with its underwear and bath products. Anthony Bonello and Cristina Gareau

Q: Is there a “hero” style in the collection? If so, which one and what makes it so popular?

A: Our collection is concise, so each piece has been designed with intention. However, we have two best-selling favorites. First of all, the cheeky Colette panties. It’s incredibly flattering, so comfortable to wear and makes your butt look great! It’s also amazing to wear every day for any urinary drips or leaks. Second, the unique for us, the Therese night shorts. Made in our super soft Tencel Lyocell organic cotton with built-in panty protector inside, these are a game changer for sleeping soundly, so cute and protected during your period. Plus, we’re launching our new vintage swimsuit this summer 2022, which based on the feedback and interest we’ve seen so far, could become our newest hero!

Q: Finally, what is the price range of Rosaseven Lingerie and where can people check them out?

A: The price ranges from $50 to $91 depending on the style. All our panties are zero-rated because they are menstrual hygiene products. All our products are available online on our website Rosaseven.com.

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