Home Lingerie What happened to Britney Spears’ lingerie line?

What happened to Britney Spears’ lingerie line?


Britney Spears is more than the princess of pop. Of course, she has a solid gold discography that won’t stop, but the “Work B – ch” singer is also a successful businesswoman.

Its name is almost synonymous with perfume thanks to its wide range of perfumes (and its song “Perfume”). Curious – the first of many – was the best-selling perfume of 2004, and at this point, there’s a Fantasy for every mood. The fragrant line has paid off in spades; it generated a billion dollars in 2018, according to In the style.

While perfume is arguably his most successful non-musical endeavor, it’s not just British. Indeed, more than six years ago, she launched a line of lingerie: The Intimate Britney Spears.

The “sensual seductress, enchanting mystery” that is Miss Britney Spears broke the news and gave a hint as to what to expect (mostly whimsical romance and blurry photography) on social media in the summer of 2014.

“Coming very soon,” she teased. “The intimate collection, by yours truly. “

Spears spoke about the project, which was produced in conjunction with CHANGE Lingerie and sold online, in more detail in a press release on it. website.

“Every woman should feel confident and beautiful in whatever she puts on,” the singer explained. “My vision for The Intimate Britney Spears is to create pieces that are sexy, luxurious and comfortable at the same time. I am delighted to present this collection because I believe we have accomplished just that.”

The “Lace and Leather” superstar was in attendance for her New York Public Library debut in September of that year. Why at the library? We don’t know for sure. Our best guess is, it’s because fashion (and lingerie) exists even in the most unexpected places.

By the end of the month, the collection was shipped worldwide. A European promotional tour followed with appearances in several countries. The pop star has embarked on a lingerie world tour, if you will.

While The Intimate Britney Spears line included several sexy sets, the hit-maker also branched out into more comfortable loungewear and sleepwear. The pieces were named after traditionally feminine things such as flowers – think Buttercup, Amaryllis, Camellia.

Sascha Steinbach, Getty Images

Similar to Rihanna’s own Savage X Fenty, Spears’ goal was clearly to reach out to an inclusive range of women (and even interested men, according to an article on Instagram). According to Cosmopolitan, bras were available in cup sizes A to J and stockings were available in sizes 0 to 28.

The products were cute, but the best part of the business were the promotional sets featuring the singer. For Spears, the Intimate Britney Spears line was apparently the meeting point of lingerie, glamor and poetry.

“If self-confidence is a feeling, what does it look like,” she asked in an ad while modeling high-waisted stockings and a black bra. “It’s luxurious like seamless black lace and fine, bold lines that unite strength and romance. It’s timeless and sheer. And this is what it looks like. A look that can mesmerize a man and empower a woman.”

Watch Britney Spears clinch the title of Poet Laureate and showcase her chic line below.

This was only the start, however. A spring / summer collection followed in 2015 with a promotional photoshoot and another video.

Spears also promoted the drop (which included a thong bikini) on Instagram.

The mogul has even found a way to promote his lingerie and fragrance lines by launching an “intimate edition” of his signature Fantasy fragrance. Of course, she paired the new scent with an equally intimate photo.

The pop star and queen of perfumes was on the way to conquer the lingerie market. Victoria’s Secret clutched her pearls of fear. Soma was preparing his business exit sale. Britney Spears’ train of domination was heating up … and then it all ended in peace.

In 2021, The Intimate Britney Spears line is just a distant memory. There hasn’t been a new collection for years. The brand’s Twitter account has been deleted; its website closed.

Currently, it appears that there is only one heavily discounted item still available for purchase at Classic underwear.

So what happened to the line?

It doesn’t appear that Spears or his team ever directly acknowledged that The Intimate Britney Spears has officially ended. So, it’s hard to say for sure if the collection was meant to be a brief foray into fashion, like its Candies collaboration with Kohl’s, or if something happened behind the scenes that resulted in the line’s untimely ending. lingerie.

Perhaps now that she is released from her tutelage, we will know more. After all, she was only part of the brand for a short time, but it seemed like a passionate project. If so, maybe the brand will one day experience a rebirth.

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